Beacon is a forwarder neutral supply chain visibility platform that helps businesses simplify and optimise their supply chains with end-to-end visibility, payments, and insights. During my time as the brand designer for the startup I was in charge of creating visual consistency across all internal and external channels. I worked closely with the product design team to roll out updates to the visual identity, which helped senior stakeholders market the product to clients and investors.
A consistent and attractive brand that aligns with the tech company's objectives and values, consisting of; internal and external communication, logo design, brand guidelines, iconography, infographics, and diagrams.
