Forrest Grub is a Caribbean takeaway service based in London. I was approached to design a logo and visual identity to help them get started with their business.
The takeaway has a family name attached to it, so it was important to include this in the overall design. I took inspiration from traditional imagery from Jamaica such as; palm trees, wood panels, bright colours etc. The greatest challenge with the logo was creating something that was reminiscent of the country it represents without relying on the use of the colours of the flag.With a lot of sketches and concepts, the result was a logo that was strong, fun, and had a sense of tradition attached to it.
