Project overview
Jee is a leading specialist in subsea engineering, providing solutions, consulting and training on the safe transportation of oil and gas across the world. I worked with the client to give them a refreshed brand identity that was versatile and adaptable to all their marketing and digital collateral.
Approach
I began with a thorough brand audit to identify the brands strengths and areas for improvement, ensuring the updated identity remained true to its core values while enhancing its impact. To improve accessibility, I conducted a colour contrast test and refined the palette to be more visually accessible. I developed multiple versions of the refreshed logo, optimising it for various contexts and applications.
Inspired by the company’s industry, I integrated graphic elements that visually represented pipelines and the movement of gas particles, reinforcing the brand’s connection to its sector. The updated branding was then applied across all internal and external company templates, including email, social media, corporate identity, and communications, creating a cohesive and professional brand experience.
Results
Brand strategy, logo redesign, revised colour palette and typography, and updated marketing collateral.
