Seso Global is a property marketplace, primarily based in West Africa. They act as a one-stop shop for digital real estate transactions. With the growth of the company, they needed a refresh of their logo. I worked closely with the business owners and their team to produce a brand and visual identity that felt new and familiar.
My design approach centered on telling the story of a brand that is both growing and trustworthy, ensuring its visual identity reflected its credibility in the real estate and tech industries. I developed intuitive visuals that aligned with the brand’s values, balancing innovation with reliability.The colour palette was carefully curated to bridge the gap between the digital and property sectors, combining modern tech-inspired hues with grounded, real estate-friendly tones. Additionally, I designed versatile graphic elements that provided a strong foundation for creativity across various touchpoints, from digital platforms to physical marketing materials, ensuring a cohesive and adaptable brand presence.
Rebranded visual identity consisting of; bespoke logo design, colour palette, graphic elements, and brand guidelines. The identity was then applied to brand marketing assets, such as; corporate identity, social media posts and PowerPoint templates.
