Project overview
Street Lights is a tech startup specialising in data-led navigation, helping users make safer decisions on their journeys. They required a bespoke brand identity to attract customers and investors. I worked closely with the client to define their objectives and persona, resulting in a vibrant logo and visual identity. These were then applied to guidelines and various brand marketing assets.
Approach
My approach focused on crafting a brand identity that communicates a positive and progressive story, reinforcing the company’s mission of safety and innovation. The photography style was carefully curated to include a diverse range of people, ensuring representation and relatability across different user groups. I developed a vibrant colour palette that aligned with the tech sector while maintaining warmth and approachability.
To further enhance the brand’s identity, I designed graphic elements that symbolised the spirit of adventure and the reassurance of getting home safely, striking a balance between excitement and security. The result was a cohesive and dynamic visual identity that resonated with both users and stakeholders.
Results
Bespoke logo design, animated logo, visual identity, brand guidelines, graphic elements, all applied to brand marketing assets, such as; PowerPoint decks.
