Brand Identity for Street Lights

Greenway Analytics branding
Project overview
Street Lights is a tech startup specialising in data-led navigation, helping users make safer decisions on their journeys. They required a bespoke brand identity to attract customers and investors. I worked closely with the client to define their objectives and persona, resulting in a vibrant logo and visual identity. These were then applied to guidelines and various brand marketing assets.
Results
Bespoke logo design, animated logo, visual identity, brand guidelines, graphic elements, all applied to brand marketing assets, such as; PowerPoint decks.
Logo design initial ideas